What are French Days?

Every year, shopping enthusiasts in France look forward to an exceptional sales event known as"French Days". But what exactly are French Days, and why have they become a must-attend event for bargain-seekers? In this article, we take a closer look at this made-in-France phenomenon.


    What are French Days?

    French Days is a promotional period that generally takes place twice a year, in spring and autumn. During this period, many retailers, both online and in-store, offer deep discounts on a wide range of products: from clothing and accessories to electronics and household appliances. The event is often compared to Black Friday in the USA, because of the massive discounts it offers consumers.


    The origins of French Days

    French Days was first launched in April 2018. A creation of several major French e-commerce companies, such as Boulanger, Cdiscount, Fnac-Darty, La Redoute, Rue du Commerce and Showroomprivé, who joined forces to create this massive sales event. The initial aim was to counter the growing influence of American e-commerce giant Amazon by offering a French alternative to Black Friday promotions.

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    How does it work?

    French Days usually last between 4 and 6 days. During this period, participating teachers reduce their prices on a selection of products. Discounts vary according to store and product category. It's common to find discounts ranging from 20% to 70% or more on certain items.

    What's more, French Days are often accompanied by additional promotional codes, free delivery offers and other incentives to encourage purchases. It's a way for you to take advantage of numerous benefits, as well as completely exclusive offers on some of the latest products. 


    French Days and Shapeheart? A story that makes sense 

    French Days is particularly close to our hearts. As a committed French brand, Shapeheart sees this period as an exceptional opportunity to celebrate the dynamism of local and online commerce, while offering our customers the benefits of this event.

    However, where Shapeheart stands out is that our prices are the lowest all year round. No need to wait for a special period for attractive prices. We wanted to sum up our approach in 2 points:
    . Best value for money
    . Include everyone, all the time

    As a result, French Days has become a must-attend event for shopping enthusiasts in France, offering massive discounts on a variety of products.
    Whether you're looking for clothes, electronics, appliances or other items, French Days offers a unique opportunity to save money while supporting French commerce. So get ready to enjoy these exciting shopping days and unearth some exceptional bargains at the next event!

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